With a dream of providing the consumer with high quality red meat and a pleasant shopping experience, Sernick acquired and upgraded two existing Kroonstad butcheries in 2011. Based on the needs of the consumers, these butcheries provide quality cuts for different income groups. An additional outlet was opened in Johannesburg, so that city dwellers could also benefit from the farm-to-fork concept. Country Meat and Roots is the conclusion of the Sernick value chain. This is where our labour finally leaves our hands and reaches your plates! We have big plans for Country Meat and Roots and we are excited to introduce Bethlehem and Potchefstoorm to our butcheries soon.