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Approval Critical Control Points:

Feedlot

Breed, Gender, Diet, Production method, Feeding period, Stress, Feed efficiency technology

Abbatoir

Age, Stress, Weight, pH control, Hanging method, Cooling process, Fat, Conformation, Marbling, Meat colour, pH/Temp for Warm, Intermediate, and Cold Carcass

Consumer

Aging, Cut, Cooking method, Shear Force, Expecting Eating Quality Score and Category

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Beef Quality

Factors influencing beef quality
READ MORE

Consumer Willingness to Pay

Willingness to pay for higher beef quality
READ MORE

The Bonsmara

The breed for all reasons
READ MORE

SerDev

Sernick emerging farmer and value chain development
READ MORE

Sustainability

Economic, environmental, and social sustainability attributes
READ MORE

Sensory Beef Quality

Sensory beef quality methodology
READ MORE

Our Story

The Sernick value chain history
READ MORE

Our Abattoir

Converting Bonsmara into a BEEF eating experience
READ  MORE

Approval Critical Control Points:

Feedlot

Breed, Gender, Diet, Production method, Feeding period, Stress, Feed efficiency technology

Abbatoir

Age, Stress, Weight, pH control, Hanging method, Cooling process, Fat, Conformation, Marbling, Meat colour, pH/Temp for Warm, Intermediate, and Cold Carcass

Consumer

Aging, Cut, Cooking method, Shear Force, Expecting Eating Quality Score and Category

Read More

Sustainability

Economic, environmental, and social sustainability attributes. 
READ MORE

Beef Quality

Factors influencing beef quality.
READ MORE

Sensory Beef Quality

Sensory beef quality methodology.
READ MORE

Consumer Willingness to Pay

Willingness to pay for higher beef quality.
READ MORE

Our Story

The Sernick value chain history.
READ MORE

The Bonsmara

The breed for all reasons.
READ MORE

Our Abattoir

Converting Bonsmara into a BEEF eating experience
READ  MORE

SerDev

Sernick emerging farmer and value chain development.
READ MORE

Kobus Theart

Kobus Theart

Kobus Theart

Kriek van Niekerk

Wiegard Brummer

Stoffel Gouws

CM Kotze

CM Kotze

Wiegard Brummer

Danie Fourie

Mienke Van Rensburg

Mienke Van Rensburg

Bethal Depot

Alijay van der Merwe

TECHNICAL ADVISORS
Contact PersonContact NumberE-mail AddressArea/Job Description
Kobus Theart078 505 5363kobust@sernick.co.zaNorth West | Gauteng & Mpumalanga
Kriek van Niekerk076 757 6771kriek@sernick.co.zaNorthern & Western Free State
Wiegard Brummer082 804 3462wiegard@sernick.co.zaCentral & Southern Free State & Eastern Cape
Stoffel Gouws082 579 4290stoffel@sernickgroup.co.zaKZN
CM Kotze082 553 7189cm.kotze@sernick.co.zaEastern Free State & KZN
Mienke Van Rensburg084 426 1276mienke@sernick.co.zaNorth West and Northern Cape
Danie Fourie071 083 5601daniefourie@sernick.co.zaEastern & North-Eastern Free State
ORDERS
Order Clerk066 426 7771orders@sernick.co.za-
FACTORY
Contact PersonContact NumberE-mail AddressJob Title
Alwyn Laas082 056 8065alwyn@sernick.co.zaOperational Manager
Stoffel Gouws082 579 4290stoffel@sernickgroup.co.zaManaging Director: Sernick Feeds
DEBTORS
Ann Dalton082 620 4045debtors@sernick.co.za-
DEPOTS
Aljay van der Merwe072 241 2032bekkermeule@gmail.comBethal
NUTRITIONAL CONSULTANTS
ConsultantContact NumberType of Nutrition
Dr. Piet Swiegers082 579 4290Ruminant Nutrition
Jannie Maritz082 417 8196Monogastric Nutrition

UREA POISONING GUIDE

WARNING

  • These animal feeds contain urea and other NPN sources. Pellets should be fed strictly according to the directions for use.

  • Animals that are not adapted to urea rations must be fed a salt-phosphate lick for seven (7) days prior to feeding urea rations. Vinegar is an effective antidote for NPN poisoning. Mix equal parts of vinegar and water and dose half a bottle per calf or large sheep and 2–4 bottles per head of cattle (1 bottle = 750ml).

  • Protect feed from rain as NPN can dissolve in water. Animals that consume this contaminated mixture can be poisoned.

  • Do not offer this feed indiscriminately with other feeds that contain NPN.

Contact the Sernick technical staff for further information and enquiries.