Patrons of Midstream Super Spar can now purchase 100% authentic South African Bonsmara beef with complete peace of mind.

South Africa’s first certified Bonsmara beef brand was launched in April 2016 by diversified Free State-based agri business, Sernick Group. Certified Sernick Bonsmara Beef guarantees consistently exceptional quality beef with complete traceability, from Sernick’s Edenville farm to every discerning consumer’s plate.

Explains Nick Serfontein, Chairman of the Sernick Group: “The Bonsmara is an early maturing breed, which results in tender and tasty beef. Late maturing breeds’ meat can be a little tougher and less flavourful. So when consumers see the Certified Sernick Bonsmara Beef label, they know every cut they buy, every time, will be tender and tasty, with full accountability behind that brand that tells the story of the entire Sernick value chain, from farm to fork.”

According to Gerhard Coetzer, owner of SUPERSPAR Midstream: “We are excited to present Certified Sernick Bonsmara Beef to our discerning customers and see it as supplementing the high quality fresh food available from SUPERSPAR Midstream.”

The Certified Sernick Bonsmara Beef brand will include the full range of beef cuts, and is now available at Midstream Super Spar.