With a dream of providing the consumer with high quality red meat and a pleasant shopping experience, Sernick acquired and upgraded one existing Kroonstad butchery in 2011. Based on the needs of the consumers, this butchery provides quality cuts for different income groups. An additional outlet was opened in Johannesburg, so that city dwellers could also benefit from the farm-to-fork concept. Sernick Butchery & Deli is the conclusion of the Sernick value chain. This is where our labour finally leaves our hands and reaches your plates! We have big plans for Sernick Butchery & Deli and we are excited to introduce Bethlehem and Potchefstoorm to our butchery soon.