2 June 2017 – Sernick Bonsmara, part of the Sernick Group hosted their 39th annual Production Auction today. Nick Serfontein, Chairman of the Sernick Group says the turnout astonished him. “The interest and buying at the auction confirms what I’ve been suspecting for the past year – the red meat industry in South Africa is on the verge of its best years yet.”
The total turnover of the auction came to R15 200 000.00.
The bull that fetched the highest price at auction was lot 11 (image attached) and sold for a hefty R340 000.00. The average across the 42 bulls on offer was R93 000.00, in comparison to R66 800.00 in 2016, R42 000.00 in 2015 and R38 000.00 in 2014.
Three in one cows sold at an average of R24 833.00 with the highest price paid at R26 500.00. Cows with large calves sold at an average of R20 765.00 with the highest price paid at R23 000.00. Cows with small calves sold at an average of R19 158.00 with the highest price paid at R21 000.00. Pregnant heifers sold at an average of R16 019.00 with the highest price paid at R18 000.00. Open heifers sold at an average of R10 714.00 with the highest price paid at R12 200.00. Johan van der Nest acted as auctioneer for the 34th time. The auction was widely attended with 155 registered buyers from as far as the Eastern Cape, KwaZulu Natal, Mpumalanga as well as Namibia. Nick Serfontein personally invited all Bonsmara breeders to sell their Bonsmara weaners to the Sernick Feedlot in support of the Homegrown Sernick Bonsmara Beef brand